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FCB and Drug Free Kids Canada helps parents talk about cannabis with their teens | Inspiration


Campaign Aims to Clear the Smoke Around Cannabis Convos
February 23, 2021
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Talking to teens can be a challenge. Factor in a worldwide pandemic that has seen cannabis use in Canada “almost doubled,” and that challenging conversation can seem impossible. That’s where FCB and Drug Free Kids Canada’s new campaign comes in. They have created a set of tools and tips to help start conversations around harms of problematic drug use.
As Sylvain Dufrense, vice president and creative head of FCB Montréal explains, “With everything we have been going through over the past year, we wanted to come at this campaign from a positive angle. Our goal was to remind parents that the Drug Free Kids Canada website (www.drugfreekidscanada.org) is the best place to find ways to start that awkward conversation with their teens about cannabis.” ....

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Sault Ste. Marie stars in buy local campaign


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Two Sault Ste. Marie businesses are part of a new provincial marketing effort to encourage Ontario residents to shop local during the Christmas season and the COVID-19 pandemic.
Northern Superior Brewing Co., and Joe’s Sports and Surplus are featured in the six-week campaign that runs until mid-January. Advertisements will air on radio, television and social media.
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“This year tourism means supporting your local establishment,” said Minister of Heritage, Sport, Tourism and Culture Industries Lisa MacLeod during a launch Wednesday in Toronto. “We need local as much as local needs us.” ....

Lisa Lavecchia , Culture Industries Lisa Macleod , Northern Superior Brewing Co , Algoma Public Health , Destination Ontario , Public Health , லிசா லாவெச்சியா , கலாச்சாரம் தொழில்கள் லிசா மக்ல்ந்ட் , வடக்கு உயர்ந்தது காய்ச்சுதல் இணை , அல்கோமா பொது ஆரோக்கியம் , இலக்கு ஆஂடேரியொ , பொது ஆரோக்கியம் ,