The Source |Rihanna Is Set To Launch Fenty Parfum thesource.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thesource.com Daily Mail and Mail on Sunday newspapers.
Rihanna Reportedly Closes Luxury Fenty Fashion House
Say it ain’t so, it’s a wrap for the Paris-based luxury house know as Fenty… for now.
Reports from Wednesday (Feb.10) are stating that Rihanna and LVMH (Moët Hennessy Louis Vuitton) have mutually agreed to curtain Fenty Maison (house). The Fenty Fashion House is closing just less than two years after its first launch. In a statement issued to Women’s Wear Daily, a rep for LVHM announced the luxury conglomerate “have jointly made the decision to put on hold the RTW activity.” The decision is based in Europe and is pending better conditions.
Rihanna’s collaboration with the Paris-based luxury brand LVMH has reportedly come to an end.
Per reports, in a statement to Women’s Wear Daily, an LVMH rep said the luxury conglomerate and the singer “have jointly made the decision to put on hold the RTW activity, based in Europe, pending better conditions.”
The statement notes that both LVMH and Rihanna “haven’t ruled out taking a second run” at a co-branding partnership in the future.
We previously reported, Rihanna made history in 2019 when she became the first woman to create an original brand at the famed luxury group. Her Paris-based label Fenty Maison offered ready-to-wear, shoes and accessories.
LVMH confirmed the news in a statement to WWD: "Rihanna and LVMH have jointly made the decision to put on hold the RTW activity, based in Europe, pending better conditions."