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Patrick Clarke , May 27th, 2021 07:38 CHAI take Patrick Clarke through the development of their neo-kawaii philosophy on third album WINK, being their own role models, and why they love to make audiences laugh Photos by Kodailkemitsu In-store gigs are curious things. They’re at the wrong time of day, shelves rearranged to make space, set times and volume reduced, confused crate-diggers asking whether the shop’s open. While they’re often intimate, it’s rare that they might rank among the most enjoyable shows of one’s lifetime. All the rituals are just a little off. It was not so, however, when I saw Japanese four-piece CHAI play a short set at London’s Rough Trade East in the Autumn of 2018, in support of Heavenly Recordings’ UK release of their debut album ....
CHAI album review: WINK - The Skinny theskinny.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from theskinny.co.uk Daily Mail and Mail on Sunday newspapers.
In the years since CHAI’s second album PUNK, the cute aesthetic known as Kawaii in Japan – and fetishisation thereof – has gone from being a growing subculture to providing the cogs of the commercial mainstream across continents. While J- and K-pop superstar idol groups and so-termed cute-metal fusion bands like Babymetal and Ladybaby have tugged an interesting sonic sphere from pop’s occasional paralysis, it’s sickly sweet. The wide-eyed, hapless and submissive crumble they’ve built their cheesecake on has got to be eaten, think CHAI. With their Sub Pop label debut, the Nagoya-by-Tokyo four-piece go evangelical. From their mostly Japanese-language disco-punk beginnings, ....
The band have moved past their garage pop roots, with new album WINK offering the broadest depiction yet of their joyous creativity. Out on May 21st, new single Maybe Chocolate Chips is a slinky, low key number that revels in self-love. The title is a reference to YUUKI s moles, and the song itself is capped by a guest spot from Ric Wilson. YUUKI comments: âThings that we want to hold on to, things that we wished went away. A lot of things happen as we age and with that for me, is new moles! But I love them! My moles are like the chocolate chips on a cookie, the more you have, the happier you become! and before you know it, you re an original.â ....