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Trade group flags infant formula ads as breaching UK codes The trade association for the infant formula industry has flagged a number of ads by Kendamil that they believe breach codes restricting the marketing of these foods.
According to the British Specialist Nutrition Association (BSNA), two Facebook ads for Kendamil, a UK-based formula milk manufacturer, contravened the country’s Non-broadcast Advertising and Direct & Promotional Marketing (CAP Code) by marketing infant formula.
The UK s regulator of advertising believed consumers would understand the references to infant formula in both ads to mean they were promoting Kendamil’s infant formula and not the follow-on formula as intended.