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Prioritizing Metrics
Online metrics are almost limitless. Like, literally. They just won’t stop. Numbers are useful, but if you’re not careful they’ll be the ones calling the shots rather than you. Don’t let KPIs be the tail that wags the dog. Work out what your priorities are, how you can measure progress, and the limitations of the available data. The answers to these questions vary from site to site.
Lighthouse for automated web page audits
Timeframes
Goals border on meaningless if you don’t have a time frame for them. It doesn’t have to be the be all and end all (SEO never stops, after all) but by giving yourself a date to work towards gives you a target, and a ready made opportunity to reassess what you’re doing. Have a schedule and stick to it as best you can. This also means having a plan for tracking and analysing search data. Putting a few minutes aside each week adds up nicely over six months. ....

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