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Take a look at the first ingredient on most beauty products and you’ll find it’s probably ‘aqua’ or water. Liquid soap? Around 95 to 98 per cent water. Even moisturisers and body creams are likely to be 60 per cent water. Water-based products work well, but they’re heavy, meaning shipping leaves a big carbon footprint. That’s where lightweight, eco-friendly powders come in products you add water to. Powdered beauty is having a real moment. ‘Over the past year there’s been a staggering 1,000 per cent increase in sales of powdered cleansers,’ says Imelda Burke, founder of Content Beauty, which sells a range of sustainable, organic and natural beauty products. ....