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Having no requirement to cut absolute carbon emissions, only setting ‘emissions intensity’ targets; Putting the onus on customers and society to change behaviour; Having no commitment to cut upstream production; Including an impossible reliance on tree-planting; No target for the production of renewables power. In response, Mel Evans, head of Greenpeace UK’s oil campaign, said: “Shell’s grotesque ‘customer first’ strategy seeks to blame customers first for climate change. “Meanwhile Shell, the powerful oil major, brazenly says it will dodge oil production cuts and will simply let output dwindle. “Without commitments to reduce absolute emissions by making actual oil production cuts, this new strategy can’t succeed nor can it be taken seriously. Shell’s plans include a delusional reliance on tree-planting. ....