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Want to know what makes people tick? Ask them over Zoom
30 Dec, 2020 10:00 PM
5 minutes to read
Researchers see an interesting opportunity in the widespread adoption of Zoom. Photo / Getty Images
Financial Times
By: Gillian Tett
Stuart Henshall studies human behaviour for a living. Until March, the user research analyst was based in a UX [user experience] laboratory , or special conference suite, in an Indian city where he was carrying out
research face to face; he d been interviewing predominantly low-income individuals to help companies understand what makes them tick.
Convo, the consultancy he co-founded in Mumbai and San Francisco, has worked for groups such as Facebook and Bose. It sells its services with the idea that real-world conversations matter and in-person interviews seemed the most obvious tool to use for Indians who did manual jobs, such as dhobis (washermen or women) or rickshaw drivers. ....

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