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The evolution and state of album roll-outs in contemporary Nigerian music

The streaming era has abridged everything in the music business. It hasn’t just affected production and distribution, it’s also affected strategy from the point of an artist.
In 2020, Pulse Nigeria interviewed veteran rapper Reminisce and he said that he took nearly a year off releasing music to study streaming, strategy and roll-out. The same year, Pulse Nigeria also did an article about the rise of strategy over the fundamentals of good music.
Everything has to be well-thought out because there is usually an oversaturation of content released weekly to a microwave generation with the attention span of a Nigerian electricity. Artists want to stand out, grab attention and retain it through good music that appeals to an audience. ....

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Fela, Burna Boy, Olamide and the top 15 Nigerian artists to pull off 'the trifecta' after 1980 [ARTICLE]

What is ‘The Trifecta’?
Also known as ‘The Perfect Three,’ it is three consecutive top quality, universally acclaimed and commercially successful albums by an artist. For certain artists, hits will add to their notoriety, but hits are not exactly a criterion to judge ‘The Trifecta.’
Most successful Nigerian artists like
2Baba, Shina Peters, Majek Fashek, Naeto C and almost everybody else did two groundbreaking albums back-to-back. Also sadly, the great
Oliver De Coq doesn’t qualify for this list because two of his trifecta dropped in the 70’s and one in the 80’s. It’s also hard to follow his 80’s discography due to conflicting release dates. ....

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