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As ‘ear-points’ between a company and a customer grow, we are witnessing a rise in audio assets
It’s the age of subliminal advertising. And there is nothing that penetrates your subconscious like music and sound. A year and a half ago when Zomato forayed into sonic branding, this was the intent. How could a customer recognize Zomato if the visual part was missing?
This spurred the brand to create an auditory palette to represent Zomato. It roped in sonic-branding agency BrandMusiq, founded by ad man and musician Rajeev Raja, who created a signature ‘Zum Tara Tara’ note for the food aggregator. Raja did many interesting things with the tune for the brand. For instance, a shorter Zum notification note alerts the customer when an order is taken – so she doesn’t have open the app and check.
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Updated Jan 14, 2021 | 09:09 IST
Budget carrier IndiGo says the offer will close on January 17, and discounts will be provided to customers subject to seat availability. IndiGo announces 5-day Big Fat Sale : Book domestic flight tickets starting from Rs 877 | Photo Credit: BCCL
New Delhi: Budget carrier IndiGo has launched its first ‘The Big Flat IndiGo Sale’ of the year in which the airline is offering flight tickets from as low as Rs 877 for domestic travel. Bookings for IndiGo Rs 877 flight ticket offer, which started on January 13, will end on Sunday (January 17).
IndiGo s latest sale offer is valid for travel between April 1 and September 30. “The Offer is available for IndiGo operated non-stop domestic flights for certain select sectors booked during the offer period for travel between April 1, 2021 and September 30, 2021 (both dates included), the carrier mentioned on its website.
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