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Air cooler industry feels the heat due to COVID wave II

Air cooler industry feels the heat due to COVID wave II
businesstoday.in - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from businesstoday.in Daily Mail and Mail on Sunday newspapers.

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Air cooler demand heats up! Spike in sales in northern, southern regions

Air cooler demand heats up! Spike in sales in northern, southern regions
Since the launch of air coolers in April, Thomson has been selling well in the northern part of India but has also witnessed a spike in the southern regions which caters to most of the sales including Bangalore, Chennai, and Hyderabad
Nidhi Singal | May 10, 2021 | Updated 15:45 IST
Thomson plans to sell 40,000 units of air coolers this season
French electronics brand Thomson, which re-entered the Indian market in 2018 with LED TVs, has recently ventured into the air coolers segment. Pegged to be about 4 million-units market this year, with a possible growth rate of 15-20%, Thomson plans to sell 40,000 units this season. Thomson is manufacturing its air coolers locally, at its Bawal plant in Haryana. At this backward integrated facility, the company has the capacity of manufacturing up to 1 lakh coolers a year. ....

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Thomson eyes a slice of India's growing Home Appliance USD 1,534 Million pie Launches Air Coolers

Thomson eyes a slice of India's growing Home Appliance USD 1,534 Million pie Launches Air Coolers
siliconindia.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from siliconindia.com Daily Mail and Mail on Sunday newspapers.

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Our experience in sales for last 30 yrs helped us survive 2020: SPPL CEO Avneet Marwah

Customers are more keen now to buy bigger TVs and buy second TVs for the house. The smart TV market is booming. (Pixabay)
The year 2020 has been a challenging year for everyone. Particularly, for tech brands that had to first deal with supply issues and then with sales due to global lockdowns. However, it s been all about managing to survive the odds.
We spoke to Avneet Singh Marwah, CEO, Super Plastronics Pvt. Ltd., (SPPL) and India Brand Licensee for Thomson TVs to learn more about how 2020 has been for the company, the issues they faced and what lies ahead.
Here are some excerpts from our chat: ....

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