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BTS and BLACKPINK still rule the K-pop roost, but competition within South Korea’s pop industry is both gruelling and fierce, with a group debuting (seemingly) every other week.
So, when ENHYPEN (part of the Hybe family, alongside BTS) made their much-awaited first comeback on April 26 via a live-streamed press conference with new single ‘Drunk-Dazed’, they rather aptly called the music landscape a “battlefield”, noting that between the latest groups (known as the K-pop’s fourth generation of idols) there is a war to be the hottest and the best.
The fourth generation includes groups such as Stray Kids, ITZY, ATEEZ and TXT, all of whom debuted after 2018 and have already achieved significant success across the globe. They’ve been joined by a slew of rookie idols looking to make their own mark on the world of music.
The fourth-generation includes groups such as Stray Kids, ITZY, ATEEZ and TXT, all of whom debuted after 2018 and have already achieved significant success across the globe. They’ve been joined by a slew of rookie idols looking to make their own mark on the world of music.
Here are seven of the best new K-pop stars you need to listen to right now.
StayC
Debuted: November 2020
Korea’s “idol” music, with its progressive-pop values, has long emphasised saturated colours, glitchy synths and tweaked-out vocals, lending a sense of euphoria to its millions of fans. StayC’s debut single, “So Bad”, arrived with a bubblegum-pink bang, its traditional fly-high pop chorus beefed up with club bass and twitchy flourishes that sound like the voice message button on South Korea’s messaging app KakaoTalk being repeatedly and impatiently pressed.
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