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Why Experts at a Top NJ College Arts and Communication School Conclude Social Media Use Overcomes Vaccine Hesitancy


Why Experts at a Top NJ College Arts and Communication School Conclude Social Media Use Overcomes Vaccine Hesitancy
Brand Story
30 Apr 2021, 01:36 GMT+10
Experts in The School of the Arts and Communication conclude social media is being leveraged to combat vaccine hesitancy.Overcoming vaccine hesitancy is a national emergency, and a team of internationally recognized health communication scholars in the Department of Communication Studies in theSchool of the Arts and Communication
at The College of New Jersey (TCNJ) has identified successful initiatives using social media.
as the nation s best undergraduate communication studies department. These TCNJ communication studies experts discovered five vital strategies that lead to effective outcomes: mobilize multiple social media platforms; enlist a wide range of cultural influencers; engage social media users with entertaining and interactive campaign messages and activities; communicate scientific facts about COV ....

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The Vaccine Project Newsletter: For vaccine communicators, it's crunch time


Source: Getty Images
We’ve done a lot of pivoting in the past year, from going to work and going to school to doing both from home. We’ve pivoted from large gatherings and public events to wearing masks and staying six feet apart and watching much of the world go by on television. Front-line workers had to pivot quickly to 24/7 crisis mode with no work-from-home option.
We are now pivoting again in the United States, from a scenario of vaccine demand exceeding supply to one of supply soon exceeding demand. Those who were frantically scrambling for vaccine appointments a couple of months ago can now find them with relative ease. Meanwhile, the CDC has relaxed its guidance on wearing masks outdoors, mostly for the fully vaccinated, while telling us all to keep masking up in indoor public places and outdoor events with big crowds.   ....

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