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Why A Film Festival In Texas Wants To Get People Talking About South Asia


Film stills from a collection of the movies screening during Indie Meme 2021.
Like many film festivals during the pandemic, Indie Meme is going virtual this year. The Austin-based festival is in its sixth year and is focused on bringing “socially relevant” film from South Asian countries to American audiences. Programming director Sweta Rajesh says its virtual format this year is actually allowing the festival to reach more people than ever before.
“We’ve opened it to the entire United States. Now, everyone can access the film festival from wherever they are.”
 
“So when we bring socially relevant cinema – let’s say we’re talking about women becoming independent or how important education is – I think that’s relevant in every country. It’s not particular for India or Pakistan or any of those countries; it’s relevant everywhere. So when people watch films from there, they can sort of relate to it. Also, I think it gives them an opportunity ....

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Virtual Film Festival Pioneer Indie Meme Hits Its Stride


Award-winning Iranian drama Seven and a Half, part of the Indie Meme Virtual Festival 2021
When the pandemic lockdown forced film festivals to cancel their in-person plans, Indie Meme – the Austin-based celebration of South Asian cinema – was one of the first to go completely online. With their first virtual festival behind them, IMFF is taking on a second over two weekends this month, having grown in staff and scope to embrace a new digital landscape.
In the U.S., even in the arthouses, it is rare to find a variety of curated South Asian films. IMFF features a selection of 10 features and 15 shorts from seven countries stretching from Iran to Sri Lanka, including over 20 world, U.S., and Texas premieres. In past years, the festival has highlighted both well-known and promising new directors, and IMFF Director of Programming Sweta Rajesh promised that IMFF 2021 continues this trend. She said she was surprised to find in this massively diverse region a ....

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