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Calvados sales drop 17% in 2020
15th March, 2021 by Owen Bellwood
Sales of Calvados fell 17% last year as the impact of Covid-19 in France offset double-digit growth in the Netherlands and Japan.
Calvados sales grew in Russia, the Netherlands and Japan
New figures released by the Interprofessional Association of Cider-Based Controlled Appellations (IDAC) found that 4.2 million bottles of Calvados were sold last year, representing a drop of 17% compared with 2019.
Exports represented 55% of all Calvados sales, with 43.5% of bottles sold in the European Union (excluding France) and 4% sold in North America.
In 2020, international shipments of Calvados fell 6.7%, despite gains for the category in some markets. According to the IDAC, sales in Russia grew 5%, the Netherlands was up 20%, and Japan grew 75% in 2020. ....

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