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Dole Packaged Foods releases 'Parent Tensions' campaign for Dole Juice Gel+


March 10 2021, 10:50 am | BY Kim Shaw | No Comments
Singapore-based MNC, Dole Packaged Foods, has introduced their first ever campaign ‘Parent Tensions’ to launch Dole Juice Gel+ in India. The brand is a global leader in growing, sourcing, distributing and marketing fruit and healthy snacks. It sells a full line of packaged shelf stable fruit, frozen fruit, dried fruit, and juices.
 
The campaign, Parent Tensions, showcases different facades of parenting by reiterating ‘Parenting hamesha good hona zaroori nahi, jelly hamesha bad hona zaroori nahi’ with a whole new product range called Dole Juice Gel+. The range is made with real fruit juice, no artificial flavour, colour or preservatives, making it the perfect health snack. The campaign strategy also accentuates the platform-first proposition of Wondrlab which offers holistic solutions and helps clients create value while achieving their objectives. ....

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Dole Asia Holdings launches $2-million Sunshine for All Fund


Dole Asia Holdings launches $2-million Sunshine for All Fund
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The $2 million annual fund will support global strategic partnerships and innovation in sustainability, food access and reduction of food waste, according to a statement.
New Delhi:Dole Asia Holdings has launched a $2 million Sunshine for All Fund which it said is aimed at fueling innovation to close gaps on good nutrition.
According to a statement released on Thursday, “The $2 million annual fund will support global strategic partnerships and innovation in sustainability, food access and reduction of food waste.”
The fund will also build partnerships with innovators and unlock opportunities for growth. “As we scale up our presence in India, we have the opportunity to put the Dole Promise to work in one of the largest and important consumer markets of the world,” Aashim Malhotra, managing director for Dole Packaged Foods LLC’s Asia-Pacific operations, said in ....

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