Published: May 21, 2021, 2:00pm Editorial Note: Forbes Advisor may earn a commission on sales made from partner links on this page, but that doesn t affect our editors opinions or evaluations. Getty
Logos provide unique identifiers and leave lasting impressions with customers. Visual patterns provide value to brands and businesses globally think of how effective images like Nike swoosh or the McDonald’s arches are in keeping these global brands in the minds of consumers.
Business owners who wish to protect a brand and its unique identifier(s) should consider trademarking a logo with the United States Patent and Trademark Office (USPTO). Trademarking a logo is a fairly straightforward process, but important considerations should go into trademarking a logo before, during and after the application filing process.
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We’ve all been there. Maybe we find it in reviewing the chain of title for trademarks during due diligence. Maybe it’s something that another company filed that has nothing to do with us. Or maybe someone on your team made a typo (yup, no one is perfect!). But, however it happened, it’s there, in the USPTO records: an assignment inadvertently recorded against a registration that was not actually part of the assignment; a security interest recorded against the wrong application number; or a name change was erroneously recorded as a merger. Regardless of why or what, the bottom line is the same: there is an error in the chain of title for the application or registration. Oops! Now what? How do we get that error fixed and removed from the USPTO trademark records?