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A recent Visa report has shown that the top market contributors to e-commerce in Sub-Saharan Africa (SSA) over the last 3 years were South Africa, Nigeria, and Kenya, with Ghana also showing growth, having replaced Kenya in the top three contributors in 2020. SSA may be one of the smallest regions of e-commerce globally, but […] ....
Jun 9, 2021 A recent Visa report has shown that the top market contributors to e-commerce in sub-Saharan Africa (SSA) over the last three years were South Africa, Nigeria, and Kenya. Ghana has also shown growth, having replaced Kenya in the top three contributors in 2020. SSA may be one of the smallest regions of ecommerce globally, but it shows steady growth potential. During lockdown the region saw new e-commerce users rise by 5% compared to the active base in SSA the previous year. “The three leading markets in SSA are starting to mature, providing the region with an established foundation and, when twinned with the growing penetration of eCommerce, it offers players in the payment space an opportunity they can capitalise on while helping to further accelerate the expansion of e-commerce in the region,” explains Lineshree Moodley, head of Visa Consulting and Analytics (VCA) in sub-Saharan Africa. ....