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Meet the woman on a mission to have retailers commit 15% of their shelf space to Black-owned brands


CBS News
March 6, 2021, 12:01 PM
Meet the woman on a mission to have retailers commit 15% of their shelf space to Black-owned brands
Aurora James was frustrated when she would go to stores and see a lack of Black-owned brands on shelves. It was out of that frustration that the fashion designer decided she needed to be a part of the solution by disrupting business as usual.
I was so fed up as a woman and a woman of color, being disappointed by the choices that people or companies were making. But I also realized that I failed in a lot of ways to really ask for what I needed, James told CBS News Michelle Miller. ....

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Sephora's 8 BIPOC-Owned Brands in 2021 Accelerate Program


Olamide Olowe, Founder & CEO, Topicals
Sephora has eight selected brands for its 2021 Accelerate incubator program, which features a cohort comprised exclusively of women founders of color. If you re looking for fresh faces and brands that are going to be huge this year, this is the place to look. From Hyper Skin to Kulfi Beauty, the founders are just as impressive as the brands.
The group will participate in months of Sephora-led curriculum and intensive support, as well as receive coveted mentorship from industry veterans like Tatcha s Vicky Tsai and Briogeo s Nancy Twine, feedback and exposure to leading investment firms and venture capitalists, and more. Upon completion of the program, all participating brands will launch at Sephora, putting the retailer on track to double its assortment of Black-owned brands by the end of 2021. ....

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