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Itch is giving developers 100% of sales revenue today


Published on
14 May, 2021
The share of game sales that digital distributors keep has been somewhat of a hot topic lately thanks to the big legal fisticuffs between Epic Games and Apple. A sweeter take on the splitsies situation is indie storefront Itch.io having developers keep 100% of their sales revenue on games bought today. Itch are calling the event their first Creator Day and say they hope to make it a regular event in the future.
Itch is already pretty darn generous with their revenue split. Since 2015 they ve been using their open revenue sharing option that lets creators determine what split they want to have with the store, anywhere from 0% to 100%. The default setting is 10%, which is still lower than both Steam and the Epic Games Store s take. For today though, they ve set every creator s share of the split to 100%. ....

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