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Affinity Creative's Sweet Design for Oliver Winery

Affinity Creative s Sweet Design for Oliver Winery
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MARE ISLAND, Calif., Feb. 17, 2021 /PRNewswire/ How do you makeover the flagship label of a 700,000 case winery? Very carefully, says Cynthia Sterling, Creative Director at Affinity Creative Group, who recently led a close-in and finely tuned brand redesign program for Oliver Winery and Vineyards.
Before and After, Oliver Winery s Sweet Red packaging
Since its modest beginnings in Bloomington, Indiana in 1960, Oliver Winery and Vineyards has grown to become one of the largest wine producers in the U.S. Their success is fueled by a philosophy that all styles of wine deserve the highest degrees of the winemaker s craft, commitment to quality and respect for customer choice. With the goal of expanding retail distribution and inviting more consumers to explore the Oliver range of fruit-forward, refreshing and tasty wines, Oliver leadership engaged Aff ....

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Affinity Creatives Sweet Design for Oliver Winery

Affinity Creative s Sweet Design for Oliver Winery
Posted on February 17, 2021
MARE ISLAND, Calif., How do you makeover the flagship label of a 700,000 case winery? Very carefully, says Cynthia Sterling, Creative Director at Affinity Creative Group, who recently led a close-in and finely tuned brand redesign program for Oliver Winery and Vineyards.
Since its modest beginnings in Bloomington, Indiana in 1960, Oliver Winery and Vineyards has grown to become one of the largest wine producers in the U.S. Their success is fueled by a philosophy that all styles of wine deserve the highest degrees of the winemaker s craft, commitment to quality and respect for customer choice. With the goal of expanding retail distribution and inviting more consumers to explore the Oliver range of fruit-forward, refreshing and tasty wines, Oliver leadership engaged Affinity Creative to carefully and delicately evolve the look of its foundational line of wines, known as The Soft Collec ....

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Oliver Winery & Vineyards Partners with NexPhase Capital to Accelerate Future Growth

Oliver Winery & Vineyards Partners with NexPhase Capital to Accelerate Future Growth
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BLOOMINGTON, Ind., Jan. 25, 2021 /PRNewswire/ Oliver Wine Co, Inc. ( Oliver Winery, Oliver or the Company ) and NexPhase Capital, LP ( NPC, NexPhase or the Firm ) today announced that they have signed a definitive agreement for NexPhase to invest in Oliver Winery. The transaction is expected to close in early 2021.
Founded in 1972, Oliver Winery is now one of the largest wineries in the U.S. with over 700,000 cases sold in 2020. Oliver s high-quality, innovative and consumer-focused approach to winemaking continues to attract new fans across the U.S. with products such as Oliver Blueberry Moscato. Boosted by its enhanced footprint, increased points of distribution and partnerships with national retailers, Oliver Winery finished 2020 with 40% year-over-year growth. ....

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