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This trend is linked to a binding factor in the growth and consumption of quality and specialty coffee: the price. In Italy, the cost of a coffee is as certain as the sun in the sky: one euro is the price of an espresso. On average, in this final cost of the cup, the profit of the producer does not even approach one per cent. If we consider that coffee is one of the most consumed commodities in the world and that many companies, including exporters, roasters and producers of espresso machines, have a dizzying annual income, we immediately understand that ....