Runaway Aurora is that rare filter that not only got wildly popular on Indian social media at a time when most online platforms are filled with Covid-related SOS messages it also led to an unusual breakthrough for many creators
Details 21 January 2021
This Chinese New Year, NTUC FairPrice has launched an augmented reality (AR) game which requires users to shout at its very own FairPrice lion dance filter on Instagram. The filter shows a lion dance character with the player s face on it, and the louder the players shout, the higher the lion will jump. The objective is to get the lion to jump past as many pillars without falling into the spaces in between.
In a conversation with
MARKETING-INTERACTIVE, a spokesperson said that since Chinese New Year is always associated to be loud, fun coupled with loads of cheers, the team knew a usual filter will not going to be able to deliver as much fun and engagement as a voice-activating one. In addition, a voice-activating filter will be much easier to play, and could even be an opportunity for multi-generations to play it and have a good bonding over the festive season. The AR filter game will be promoted via FairPrice Instagra