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Analytics startup Lexer emerges from stealth mode with $33.5 million raise smartcompany.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from smartcompany.com.au Daily Mail and Mail on Sunday newspapers.
Customer data platform Lexer raises $25.5M Series B for global expansion Left to right: Lexer founders Dave Whittle, Aaron Wallis and Chris Brewer. Image Credits: Lexer The massive shift to online shopping during the COVID-19 pandemic means retailers need to analyze customer data quickly in order to compete against rivals like Amazon. Lexer, a customer data platform headquartered in Melbourne, Australia, helps brands manage data by organizing it on one platform, making analysis easier for small to medium-sized brands. The company announced today that it has raised $25.5 million in Series B funding for expansion in Australia, the United States and Southeast Asia. ....