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Ballast Point's New "Clear Hazy IPA": Marketing So Stupid, It Sounds like Satire

Ballast Point s New Clear Hazy IPA : Marketing So Stupid, It Sounds like Satire
By Jim Vorel | March 2, 2021 | 12:15pm
Photos via Ballast Point, Kings & Convicts, Brewers Association
It’s been a while at this point since the last time we checked in on the still mind-boggling story of Ballast Point, the San Diego, CA craft beer icon that first sold to Constellation Brands for a record $1 billion back in 2016, at the height of the craft beer boom. In retrospect, this remains by far the most massively overinflated of all overvalued brewery sales of this era, taking place at precisely the moment when the “fruited IPA” wave came to a crest, bringing Ballast Point and Grapefruit Sculpin IPA in particular to their highest point. That year, in 2016, they sold a company record of 431,000 barrels of beer and Constellation was no doubt projecting that the brand would become the next Boston Beer Co. ....

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Ballast Point Brewing Co. Launches Big Gus IPA and Wee Gus Lager

SAN DIEGO – Celebrating 25 years of craft beer innovation in San Diego, Ballast Point is pleased to announce the addition of two new offerings to its year-round portfolio: Big Gus and Wee Gus. Clearly different from anything Ballast Point has released before, the crystal-clear duo a R&D hoppy lager and a clear hazy IPA mark the first additions to the craft beer pioneer’s portfolio since 2019. Big Gus and Wee Gus hit off-premise shelves this month throughout Ballast Point’s distribution network in Southern California and Arizona in 12 oz. 6-pack cans, and is currently available on draft at all Ballast Point taprooms in San Diego, Anaheim, and Long Beach. ....

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