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Oracle Netsuite declares 'end of life' for Bronto Marketing Platform


RESEARCH TRIANGLE PARK – Oracle NetSuite has declared “end of life” status for at least part of an email marketing software suite that traces its roots to Durham – the Bronto Marketing Platform.
Nearly six years after Netsuite acquired Durham-based Bronto Software for approximately $200 million, the company (now Oracle Netsuite, after Oracle acquired Netsuite in 2016 for approximately $9.3 billion) on Tuesday sent an email to some customers with the news that the company has assigned the core product suite, Bronto Marketing Platform, to “end of life” status and that the last date of service will be May 31, 2022.
What does “end of life” mean? ....

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Oracle Announces Cloud Customer Experience Updates


Oracle Announces Cloud Customer Experience Updates
New sales, service, and marketing innovations help organizations create and nurture loyal customer relationships
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AUSTIN, Texas, Feb. 10, 2021 /PRNewswire/  To help organizations create dynamic and memorable experiences for their customers, Oracle today announced the latest updates to Oracle Cloud Customer Experience (CX). The latest updates to Oracle Sales, Oracle Service, and Oracle Marketing help organizations accelerate sales cycles, resolve customer service inquiries faster, and develop engaging loyalty programs that can grow customer lifetime value.
Customers aren t afraid to walk away after a single bad experience and that reality means organizations have to empower their sales, marketing, and customer service teams with the data they need to make every customer interaction matter, said Rob Tarkoff, executive vice president and general manage ....

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Influitive Bolsters Consulting Practice with Senior Industry Experts


Influitive Bolsters Consulting Practice with Senior Industry Experts
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These experts will build on Influitive’s deep advocacy marketing experience and define the company’s methodology for community, events, loyalty and rewards.
Erica, Jami and Caroline have proven their expertise many times over and we are thrilled to have them available to help shape our customer’s programs and Influitive’s future. – Dan McCall, CEO at Influitive
TORONTO (PRWEB)
January 21, 2021
Influitive Corporation a leading provider of customer advocacy and engagement software today announced the appointment of Erica Anderson as Sr. Practice Director, Advocacy and Jami Diaz as Sr. Practice Director, Community. Additionally, Caroline Papadatos, a best-practice advisor and independent consultant, will expand her advisory role with Influitive to support strategic client and product initiatives involvin ....

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