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In the winter, when many publishers including Immediate Media and The Economist, were taking UK government furlough cash – Future gave all its staff £1,000 to help with the cost of home-working.
Chief executive Zillah Byng-Thorne spoke to Press Gazette as Future announced more than doubling of pre-tax profits for the Covid-hit six months to the end of March.
Future, whose top two brands are Tech Radar and Games Radar, revealed on Wednesday it had grown revenue by 89% to £272.6m in the six months to the end of March, with pre-tax profit up 110% to £56.9m.
Digital advertising was one of the major drivers of this growth, with on-platform display revenue up 30%.