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Communicating the vaccine: how do we get the story right? Webinar discusses the communications challenges of persuading the public to be vaccinated against COVID-19. What are the communications challenges around persuading the public to be vaccinated against COVID-19? This week, our friends at Tortoise Media held their first morning ThinkIn of 2021, exploring this timely topic. To consider how the Government can drive vaccine uptake among the UK population, our Chief Executive Claire Eldridge joined a panel of experts including Sarah Davies, the founder of The Behavioral Architects, and Alex Hesz, Global Chief Strategy Officer at DDB. We also heard from James Sorene, who is leading the Government’s COVID-19 vaccine communications, on the steps being taken by those in charge, and there were important contributions from Tortoise’s James Harding and Matthew d’Ancona. ....