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Anta bets Chinese shopping nationalism won't last


BreakingviewsAnta bets Chinese shopping nationalism won’t last
Yawen Chen
4 minutes read
Nike’s (NKE.N) Chinese challenger has cashed out of a nationalist shopping spree early. The controlling shareholder of Anta Sports (2020.HK), a $46 billion sportswear maker, will pocket a whopping $1.5 billion in a rare share sale. The deal comes after Chinese consumers threatened boycotts of Western brands critical of Beijing’s Xinjiang policy, which was seen as benefiting Anta and local peers. It’s smart timing by a struggling company.
The Ding family, which controls Anta International which in turn controls Anta Sports, have rarely cut stakes since the latter listed 14 years ago. Yet this time seems opportune. The move came a week after Anta reported sales of its branded products jumped as much as 45% in the first quarter. In March, state media called out companies from Nike to Adidas (ADSGn.DE) for publicly denying sourcing cotton from Xinjiang, a Muslim ....

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