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As brands invest in own e-commerce channels, will they rival platforms that rescued them? Share Via: What happens when brands, thanks to the e-commerce explosion during COVID, begin to rival e-commerce players with their own platforms? The inaugural session of afaqs! CMO Week looked at the e-commerce story. In the darkest hour of 2020, e-commerce found many first-time users. Now, as brands invest in their own e-commerce channels, will they rival the very platforms that rescued them? Sreekant Khandekar, co-founder and director, afaqs!, moderated the session. The panel included: Anand Narang, Bata India Navin Shenoy, Viacom18 Sumit Sonal, Xiaomi Khandekar kicked off the session by stating the now universal fact that COVID has affected large parts of the economy, but “there have been a few bright spots, and e-commerce has been one of them.”

Anand narangSreekant khandekarBata narangSamridh dasguptaTata cliGitanjali saxenaNavin shenoyBombay shaving companyஆனந்த் நாரங்பாட்டா நாரங்சாமிரித் தாஸ்குப்தாடாடா கிளிகீதன்ஜலி சகஷெணநவீன் ஷெனாய்குண்டு சவரன் நிறுவனம்