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Performance marketing agencies want to create their own DTC brands


January 14, 2021
Performance marketing agencies are exploring building direct-to-consumer brands in-house.
Doing so will not only allow agencies more control over the growth of a brand, but serve as a test case to prove strategies they want to pursue to potential clients, according to agency execs, who say the appeal of running their own DTC brands has grown as e-commerce sales have accelerated over the last year. Agencies like Boomn, Homestead Studios and Freelance Crew, among others, expect to debut new DTC brands during the first quarter of this year.
“People want to have ownership over their outcome,” said Ryan O’Connell, co-founder and chief operating officer of digital marketing agency Boomn. “It’s hard for agencies to look at the performance of their ad accounts, Shopify dashboards and see the types of returns they’re providing for clients and not be curious about what it would look like for themselves.” ....

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There May Be Restrictions On Unvaccinated Canadians In The Future and they could spread


Canadian Press | Dec 16, 2020 | News | 6
The COVID-19 vaccine may not be mandatory for Canadians, but those who choose to opt out of getting the shot could face restrictions down the road.
Some experts expect airlines to require proof of vaccination from their customers in the near future, with Australia’s Qantas already suggesting that’s in their plans, and things like concerts and sporting events could follow suit.
While some individuals may take that as an invasion of privacy or erosion of civil liberties, Juliet Guichon, an associate professor of law and ethics at the University of Calgary’s Cumming School of Medicine, says preventing another global pandemic would outweigh those concerns. ....

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There may be restrictions on unvaccinated people in the future, but is that ethical? | iNFOnews


Melissa Couto Zuber
A woman makes her way through Pearson International Airport during the COVID-19 pandemic in Toronto on Monday, December 14, 2020.
Image Credit: THE CANADIAN PRESS/Nathan Denette
December 15, 2020 - 8:00 PM
The COVID-19 vaccine may not be mandatory for Canadians, but those who choose to opt out of getting the shot could face restrictions down the road.
Some experts expect airlines to require proof of vaccination from their customers in the near future, with Australia s Qantas already suggesting that s in their plans, and things like concerts and sporting events could follow suit.
While some individuals may take that as an invasion of privacy or erosion of civil liberties, Juliet Guichon, an associate professor of law and ethics at the University of Calgary s Cumming School of Medicine, says preventing another global pandemic would outweigh those concerns. ....

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