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Attitudes based on feelings, emotions can stand test of time: Study

Attitudes based on feelings, emotions can stand test of time: Study ANI | Updated: Mar 13, 2021 21:38 IST Washington [US], March 13 (ANI): People s attitudes can change frequently or last a lifetime depending on the topic, as per a new research by Association for Psychological Science. It also revealed that attitudes based on feelings and emotions can also stand the test of time. Past studies have demonstrated that opinions based on hard facts and data can remain constant over time, but new research published in the journal Psychological Science reveals that attitudes based on feelings and emotions can also stand the test of time. This research has implications for both predicting whose attitudes are fixed versus fleeting and how to nudge people to form more long-lasting opinions.

Opinions and Attitudes Can Last When They Are Based on Emotion

Summary: Researchers have found that emotionality the degree to which an attitude is based on feelings and emotions can create enduring opinions, shedding new light on the factors that make attitudes last. Depending on the topic, people’s attitudes can change from moment to moment or last a lifetime. The factors that make one opinion long-lasting and another ephemeral, however, are not always clear. Past studies have demonstrated that opinions based on hard facts and data can remain constant over time, but new research published in the journal Psychological Sciencereveals that attitudes based on feelings and emotions can also stand the test of time. This research has implications for both predicting whose attitudes are fixed versus fleeting and how to nudge people to form more long-lasting opinions.

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