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Why the Medium Shapes the Message in Marketing

Why the Medium Shapes the Message in Marketing
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Morning mail: Chauvin found guilty of George Floyd murder, Rudd and Turnbull on climate, Chelsea out of super league

First published on Tue 20 Apr 2021 17.08 EDT Good morning. A verdict has just been announced in the trial over the police killing of George Floyd. Australia’s flawed vaccination program is having devastating ramifications for those stuck abroad. Former Minneapolis police officer Derek Chauvin has been found guilty of murder over the killing of George Floyd. US president Joe Biden earlier said he was “praying the verdict is the right verdict” and described theevidence against Chauvin as “overwhelming”. Three thousand National Guard troops have been deployed in Minneapolis and St Paul, a region that has been on edge, not only about whether there will be violent unrest but also whether justice will be done in the death of Floyd, one of so many Black people killed by police in America. Just nine days ago, police in the Minneapolis suburb of Brooklyn Center shot dead 20-year-old Daunte Wright after a traffic stop.

The positivity problem: why online star ratings are too good to be true

“This is what surprised us too. It is really one-sided. You definitely get a bit more one-star reviews, but it’s dwarfed in comparison to the number of four- and five-star reviews. It’s not even close. So, really, there’s just this overwhelming degree of positivity.” Researchers also found that star ratings don’t predict much when it comes to a product’s future success – for instance, how a movie will go on to perform at the box office. Instead, they found the degree of emotion present in written reviews is a more reliable indicator of how a product will fare in market.

Attitudes based on feelings, emotions can stand test of time: Study

Attitudes based on feelings, emotions can stand test of time: Study ANI | Updated: Mar 13, 2021 21:38 IST Washington [US], March 13 (ANI): People s attitudes can change frequently or last a lifetime depending on the topic, as per a new research by Association for Psychological Science. It also revealed that attitudes based on feelings and emotions can also stand the test of time. Past studies have demonstrated that opinions based on hard facts and data can remain constant over time, but new research published in the journal Psychological Science reveals that attitudes based on feelings and emotions can also stand the test of time. This research has implications for both predicting whose attitudes are fixed versus fleeting and how to nudge people to form more long-lasting opinions.

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