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Asian e-grocer Umamicart makes its debut

Dive Brief:
Asian e-grocer Umamicart launched on Monday in the New York metro area and Mid-Atlantic region with next-day delivery, according to a press release emailed to Grocery Dive.
Founded by Andrea Xu and Will Nichols, Umamicart sells more than 500 ingredients and products, including Asian vegetables, fresh fruits, meat, pantry staples, rice, noodles and other items. “The products we carry at Umamicart are a mix of traditional staples enjoyed across generations, and new, distinctly Asian-American, brands,” Xu, the e-grocer s CEO, wrote on the website.
Umamicart is the latest offering in the Asian e-grocer space in the U.S., which also includes California-based Weee and Chicago-based Chowbus. ....

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Meet Umamicart, a New Way to Shop for Asian Groceries Online

Mischelle Moy
Since the start of the coronavirus pandemic roughly one year ago, one of the few places most of us could still go was the supermarket. Not that you d necessarily want to, though. New variants of the coronavirus are making it even riskier to head outdoors so for many, online grocery shopping has been (and remains) a blessing, another way to protect themselves and their loved ones.
Now, with Umamicart, online grocery shoppers have a new virtual Asian supermarket to add to their bookmarks.
Mischelle Moy
Mischelle Moy
Launched on March 1, Umamicart stocks more than 500 curated Asian grocery products, from fresh produce to meat and snacks to pantry staples. The grocer is currently shipping to select states in the northeast (check availability here), but it does hope to expand nationwide in the near future. To make grocery shopping truly convenient, orders over $49 are shipped for free with next-day delivery when placed before 3 p.m. ....

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