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Pub in a box: beer & cider category report 2021

New drinks launches 26 March

New drinks launches 26 March
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New drinks launches 19 February

This latest new product round-up includes more pours from Kopparberg, Eden Mill, Compass Box and TW Kempton. Kopparberg unveils Passionfruit & Orange Cider  Drinksmaker Kopparberg has followed up on the successful launch of its Passionfruit & Orange gin variant in 2020 by creating a 4% Passionfruit & Orange Cider. Kopparberg’s latest pour also comes after the drinks maker released Cherry and Dark Fruit rums and hard seltzer variants last year. “Kopparberg prides itself on its ability to deliver the bold and original flavours you’d expect from the brand, whilst reacting to ever-developing trends in the drinks industry,” Rob Salvesen, head of marketing at Kopparberg said. 

New drinks launches 22 January

An international flavoured new product round-up features new brews created in tandem with beer makers in Iceland, Sweden, Norway and Finland as well as new distribution deals for an Israeli whisky and a Danish spirit maker. Big Drop launches Nordic World Collab Series quartet  Alcohol-free beer maker Big Drop Brewing Co has joined forces with four Nordic breweries to launch a limited-edition range of 0.5% ABV collaboration pours – the second in its World Collab Series. Available from mid-January, the range comprises; Big Drop and Einstök’s (Iceland) Arctic Beach Coconut Stout; Big Drop and Hop Notch’s (Sweden) Fläderlätt Elderflower IPA; Big Drop and Fat Lizard’s (Finland) Rye’d Said Fred Juniper Rye IPA; and Big Drop and Amundsen’s (Norway): Eush Rider Peach Melba Pastry Sour.

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