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Is IPTV mechanism the way forward for cable operators in India?

Is IPTV mechanism the way forward for cable operators in India?
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VBS 2021: The way forward for linear TV ecosystem

Indiantelevision.com hosted its flagship summit on 5 March
06 Mar, 2021 - 08:25 AM IST | By indiantelevision.com Team
KOLKATA: The debate of over-the-top (OTT) platforms versus pay TV has been centre stage in media and entertainment conversations over the last couple of years. More recently, the subject has died down as the industry reached the conclusion that both linear TV and on-demand TV will co-exist in India for a long time, unlike the markets in the west. But the change in technology and consumer behaviour have definitely thrown challenges at the traditional TV ecosystem. At the Video and Broadband Summit (VBS) 2021, the industry discussed how to stay resilient even amid the flux. ....

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