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#AsiaeCommerceAwards spills: How Tealive captivated consumers' hearts amidst COVID-19


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10 March 2021
Crowned champion in the category of Best in eCommerce (Brands) – Food & Beverage at the Asia eCommerce Awards 2020 is Loob Holding, parent firm of Malaysia bubble tea chain Tealive. The bubble tea chain has been making headlines since last year with its innovative ideas and eCommerce push. Most recently last week, it has also expanded into the Cambodia market, and said it aims to set up 25 outlets in five years. This marks the eighth market the Tealive brand has entered into, after Malaysia, Vietnam, Myanmar, Brunei, the Philippines, Australia and the UK.
One of Tealive s more iconic innovations, a do-it-yourself (DIY) bubble tea kit, was birthed during the COVID-19 period amidst the lockdown. Upon unveiling the kits, Tealive was met with tremendous response and launched an online store that was dedicated to selling the DIY kits. According to Bryan Loo, the CEO of Loob Holding, Tealive sold hundre ....

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#AsiaeCommerceAwards spills: OCBC Securities on evergreen qualities to succeed in marketing


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21 January 2021
Like many companies, it is important for OCBC Securities to offer excellent customer experience. To provide its customers with the wow factor, the company embarked on an “eStatements Tranformation” campaign to transform its customer experience. The effort has certainly paid off, for the team bagged bronze for Best eCommerce Customer Service at
MARKETING-INTERACTIVE s Asia eCommerce Awards 2020. 
Ng Keng Ling, head, customer value, OCBC Securities shares the secret sauce behind great marketing and how the company is readying employees to prepare for the year ahead.
This interview is done as part of MARKETING-INTERACTIVE’s winners and finalists’ interview series for Asia eCommerce Awards 2020. To find out more about the awards, click here. ....

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