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Why Social Media Should Leave Your Marketing Department marketingprofs.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from marketingprofs.com Daily Mail and Mail on Sunday newspapers.
Pratt & Whitney thanks workers, helps local restaurants, by buying lunch courant.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from courant.com Daily Mail and Mail on Sunday newspapers.
Almost three-quarters (73%) of chief marketing officers in North America, the UK, France and Germany intend to play it safe by relying on existing customers to fuel growth in 2021, according to a new survey from research firm Gartner. Its inaugural CMO Strategic Priorities Survey 2021, which is based on responses from 381 CMOs in September and October 2020, suggests they will take a low risk approach this year following a tumultuous 2020 even though many would like to rescale their marketing strategies. Key findings When asked “what is your company’s primary strategy to fuel growth in 2021?”, 39% of CMOs said they plan to increase sales of existing products to existing customers, while 34% intend to introduce new products to existing customers. ....
A new survey of chief marketing officers conducted by Gartner has found that 73% intend to pursue low risk, low return strategies for 2021 – falling back on existing customers to tide them through a lean period. ....