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CMOs adopt 'low risk, low return' strategies for 2021


Almost three-quarters (73%) of chief marketing officers in North America, the UK, France and Germany intend to play it safe by relying on existing customers to fuel growth in 2021, according to a new survey from research firm Gartner.
Its inaugural CMO Strategic Priorities Survey 2021, which is based on responses from 381 CMOs in September and October 2020, suggests they will take a low risk approach this year following a tumultuous 2020 even though many would like to rescale their marketing strategies.
Key findings
When asked “what is your company’s primary strategy to fuel growth in 2021?”, 39% of CMOs said they plan to increase sales of existing products to existing customers, while 34% intend to introduce new products to existing customers. ....

United States , United Kingdom , Jay Wilson , Augie Ray , Strategic Priorities , North America , Priorities Survey , Gartner Marketing , ஒன்றுபட்டது மாநிலங்களில் , ஒன்றுபட்டது கிஂக்டம் , ஜெய் வில்சன் , ஆகிய ராய் , மூலோபாய ப்ரையாரிடீஸ் , வடக்கு அமெரிக்கா , ப்ரையாரிடீஸ் கணக்கெடுப்பு , கார்ட்னர் சந்தைப்படுத்தல் ,