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COVID-19 stress altering consumer behavior in India: IIM Survey
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Last Updated: Feb 27, 2021, 06:48 PM IST
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Synopsis
To understand the sources of stress and how people are coping with the stress Centre for Marketing in Emerging Economies (CMEE) at IIM Lucknow in Association with Qualisys research and consulting conducted an online survey, with consumers across Metro, Tier I & II towns in India.
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Major sources of stress identified are stress due to risk of infection, economic impact stress, system generated stress, stress due to fear of contamination and stress due to information asymmetry.
People have faced an unprecedented level of stress due to the COVID-19 pandemic. Everywhere there are daily health anxieties, deaths, increasing unemployment, isolation resulted in feelings of frustration and anger. While there is stress, people adopted various strategies to cope with the effects of the pandemic. ....

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