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Auto engineers are a lot like hot rodders in that they have the same objectives: build it as inexpensively as possible, design it as lightweight as feasible, and make it as efficient as available technology can make it. Such was the objective when General Motors began planning its mid-sized intermediate platform during the late 1970s. A long history of thirsty V8s in large, heavy cars had caught up with Detroit, and every automaker was searching for a path forward with less mass, better fuel economy (a proxy for performance), and more intrinsic value.
Cars We Remember column: Oldsmobile: Roar of the Rocket s and the fabulous Hurst Olds 442 - Business - Taft Midway Driller - Taft, CA
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Cars We Remember column: Oldsmobile: Roar of the Rocket s and the fabulous Hurst Olds 442 - Business - Monroe News - Monroe, Michigan
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George Hurst came to Pontiac in hopes of creating a performance package for the Firebird. Pontiac didn’t bite, but General Motors thought it might be able to apply Hurst’s ideas to Oldsmobile, creating an appeal to younger buyers. The outcome was the 1968 Hurst/Olds, which came with the monster 455 Big Block, the largest engine available in the A-body platform. GM had banned use of any engine in excess of 400 cubic inches in A-body cars, but Oldsmobile managed to skirt the rule by doing final assembly and modification off-site. Despite limited production, Oldsmobile was flooded with orders.