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George Hurst came to Pontiac in hopes of creating a performance package for the Firebird. Pontiac didn’t bite, but General Motors thought it might be able to apply Hurst’s ideas to Oldsmobile, creating an appeal to younger buyers. The outcome was the 1968 Hurst/Olds, which came with the monster 455 Big Block, the largest engine available in the A-body platform. GM had banned use of any engine in excess of 400 cubic inches in A-body cars, but Oldsmobile managed to skirt the rule by doing final assembly and modification off-site. Despite limited production, Oldsmobile was flooded with orders.