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May 17, 2021 12 min read Sometimes, all it takes to turn a bright idea into a breakthrough business is a run-in with the right person. For Bobbi Brown, in 1991, it was a rendezvous with a man of science. “I met a chemist accidentally and asked him if he could make this dream lipstick,” she says. “He did, and the budding entrepreneur in me thought, ‘Well, people would like to buy this.’” At the time, Brown was a makeup artist disenchanted with stinky, greasy, dry lipsticks, so she came up with ten shades that women could wear to work. The line debuted at Bergdorf Goodman, and it was an instant success: Brown expected to sell 100 lipsticks in the first month, but she ended up selling 100 on the first day. Brown sold her company to Estée Lauder ....
May 4, 2021 7 min read Opinions expressed by You re reading Entrepreneur Middle East, an international franchise of Entrepreneur Media. Mina Al Sheikhly is perhaps best known as the host of MBC Iraq’s Beit Beauty television show, but the 29-year-old is now making inroads into the entrepreneurial domain, having recently launched her eponymous mascara brand in the UAE. “I’m a firm believer in eye contact and people being able to communicate through the eyes in all situations of life, whether you don’t speak the same language, or the right words cannot be found– we express ourselves so much through our eyes,” Al Sheikhly says. “To add to that, any make-up look feels incomplete without mascara. I always thought to myself, ‘This mascara would be perfect, if only…’ There was always something missing for me, and that’s how my mascara brand journey started. I couldn’t find any mascara to fulfill my criteria, so ....