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In a conversation with
Travel + Leisure, founder and CEO Olowo-n’djo Tchala discussed how his experiences and desire to create a positive change in his home community shaped the creation of his beauty brand Alaffia.
“I think what Alaffia is doing in America is really, fundamentally sharing the beauty of our culture.”
Olowo-n’djo Tchala
Born in the West African nation of Togo, Olowo-n’djo Tchala founded fair-trade beauty brand Alaffia in the early 2000s alongside his partner, Prairie Rose Hyde, after moving to the United States. Inspired by his upbringing in the small village of Kaboli in Northern Togo, and by the hardworking and generous community of women he grew up around (most of all, his mother), they created this brand to bridge the gap between West Africa and the United States.