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Brand story: Recent developments from the biggest names in beauty across APAC

Brand story: Recent developments from the biggest names in beauty across APAC
We round-up of our most-read brand-related stories of the region, featuring Shiseido, Procter & Gamble, Kao, POND’S and Dermalogica.
1 – Skin beauty revival: Shiseido outlines plans for key brands as it seeks to recover from COVID-19 slump
Japanese cosmetics giant Shiseido Company has highlighted its plans for its key brands like SHISEIDO and ELIXIR as focuses on building a powerful portfolio centred on skin beauty.
Shiseido posted its financial results for 2020 on February 9, where it also revealed its strategy to usher the brand towards a full recovery.
Among the many changes in the global beauty market post-COVID-19, Shiseido expects to see an increased awareness of skin health, creating multiple opportunities for the company. ....

Hong Kong , Alexandra Vogler , Masahiko Uotani , Rohit Bhasin , Molton Brown , Esthetics International Group , Shiseido Company , Kao Corporation , Middle East , Shopee Brands Summit , Neck Fit Contour Serum , Southeast Asia , Michelle Lam , Aesthetics International , Southeast Asian , Market Trends , Brand Innovation , Hall Asia Pacific , Asia In Focus , Skin Care , Hair Care , Color Cosmetics , P Amp G , ஹாங் காங் , அலெக்சாண்ட்ரா வோக்லர் , ரோஹித் பாசின் ,

Dermalogica targets 'tech neck' and premature ageing signs with latest serum launch

Cosmeceutical brand Dermalogica has launched Neck Fit Contour Serum to tackle premature ageing in the neck area, which has been exacerbated with the rise of the tech neck phenomenon.
The product was recently launched across South East Asia and Hong Kong in the beginning of February to tackle the often-neglected neck area
According to Dermalogica, the neck is very prone to premature ageing. This is because the skin in the area is thin, delicate and more vulnerable to sun damage as well as photosensitisation from fragrances.
“We take a lot of time to protect and treat our faces, but then we sometimes forget the few inches below the face that s often overlooked. Many skin care routines are face-focused and using face creams on the neck’s delicate skin won’t give the skin on your neck what it needs to be in its healthiest form,” said Michelle Lam, senior general manager, Esthetics International Group, the exclusive distributor of Der ....

Hong Kong , Esthetics International Group , Contour Technology , Southeast Asia , Michelle Lam , Neck Fit Contour Serum , Flex Lift Contour Technology , Brand Innovation , Market Trends , East Asia , Anti Aging Skin Whitening , Skin Care , Anti Ageing , ஹாங் காங் , அழகியல் சர்வதேச குழு , விளிம்பு தொழில்நுட்பம் , தென்கிழக்கு ஆசியா , மைக்கேல் லாம் , கழுத்து பொருத்தம் விளிம்பு சீரம் , நெகிழ்வு தூக்கு விளிம்பு தொழில்நுட்பம் , பிராண்ட் கண்டுபிடிப்பு , சந்தை போக்குகள் , கிழக்கு ஆசியா , தோல் பராமரிப்பு , எதிர்ப்பு முதுமைப்படுதல் ,