The saying goes that when you do what you love, you’ll never work a day in your life. But when your clients love what you do, you’ll find yourself in a position to unlock the most powerful form of marketing that exists: the word-of-mouth referral.
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Advertisers can no longer reach mass audiences at scale by running TV ad campaigns alone
Independent marketing and media consultancy Ebiquity has created a new pan-media metric, which it claims can better quantify the increasingly fickle advertising attention span of TV viewers and social media members.
Contained within a new research report, The Challenge of Attention, the composite metric allows direct comparisons of attention on TV and digital media by calculating the respective attentive seconds per thousand impressions (aCPM).
Do we have your attention?
Billed as a first of its kind method for making meaningful comparisons between mediums, the metric is likely to give advertisers cause to sit up and take notice, with the promise of more realistic models of campaign effectiveness.
Sursa foto: broadbandtvnews.com
A new version of the www.monitor-emf.ro platform, where the results of the measurements of radiation emitted by telecommunication antennas and used for radio-TV, Wi-Fi, all cellular frequencies, including those currently used for the 5G technology, was released on Monday by the National Authority for Management and Regulation in Communications (ANCOM) at an event organised at the ANCOM Museum of Telecommunications, exhibited at a shopping centre in Bucharest, District 4. The Monitor-EMF platform, where so far users could only view the results of the radiation level measured by 150 fixed sensors placed by ANCOM in certain urban areas with heavy traffic, was redesigned, developed internally and updated to include the results of over 20 thousand measurements so far conducted by portable equipment in various parts of Romania. The general public now has easy access to information on electromagnetic field levels recorded in Romania by a single and constan