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Two Roots Brewing Expands Distribution of Non-Alcoholic Beer to Massachusetts


SAN DIEGO Non-alcoholic craft beer brewing pioneer Two Roots Brewing Co.™ announced today its continued expansion across the United States with product now sold in Massachusetts. The company has signed an agreement with local wholesalers Craft Beer Guild, L. Knife & Sons, and Seaboard Products, to cover the entire State. Retailers are currently placing orders and will have product on shelf before the end of the month.
Two Roots is the only non-alcoholic craft brewer to win back-to-back medals at the Great American Beer Festival®. In 2019, their Enough Said Lager won the Gold Medal and in 2020 Straight Drank IPA won bronze in the Session Beer or Non-Alcoholic Beer category. ....

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Cranberry category creation: Indian zero-alcohol beer pioneer on cultural challenges and fizzy drink mass market plans


Indian zero-alcohol beer pioneer Coolberg has highlighted culture and price challenges as the sector’s toughest hurdles to cross in the country, whilst also laying out plans to create a new category of fizzy drinks in hopes of drawing in the mass market.
Coolberg claims to be the first Indian brand to bring zero-alcohol beers into the market back in 2016, before big brand names like Buudweiser and Hoegaarden came into the picture, and remains one of the only brands to have multiple flavours of zero-alcohol beer to its name.
“At the time, the idea was to really build the zero-alcohol beer category into something fun and interesting, to give consumers bored of soft drinks a refreshing, healthier option to choose,”​ Coolberg CEO and Founder Pankaj Aswani told ....

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