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Pollstar | Voices Of Live: Dionne Harmon On How The First Black-Produced Super Bowl Halftime Show Came Together


By: Geoff Walker
Dionne Harmon, the first female Black producer of the Super Bowl Halftime Show, which this year was produced by Roc Nation and Jesse Collins.
Dionne Harmon, Executive Vice President of Content & Strategy at Jesse Collins Entertainment (JCE), is an anomaly within an anomaly. Not only is she a Black woman executive in the entertainment business (of which there are sadly all too few), but she also is the first Black female producer of the Super Bowl halftime show, which this year featured a complex and artful performance by The Weeknd.
The show featured pyrotechnics, The Weeknd’s bandaged army, a full choir, and, of course, the singer’s impressive catalogue of pop hits built over the last decade. Here, Harmon discusses JCE’s work on Kendrick Lamar’s Coachella show, how the Super Bowl gig came together (including Zoom calls with 130 people) and stealing her mom’s records.   ....

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Stadium FX Controls Super Bowl LV Stadium LEDs


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(Raymond James Stadium during the Super Bowl LV Halftime Show)
In designing the Super Bowl LV Halftime Show at Raymond James Stadium in Tampa, FL. LD Al Gurdon realized the sports lighting had been updated to LED fixtures he could potentially add to his toolbox. Enter Stadium FX, a UK company founded by Nick Collier and Sam MacLaren at the time when stadium floodlights were evolving from old-fashioned metal-halide lamps to the far more economical and controllable LEDs in this case 700 Sportsbeams Chromabeams 900 fixtures.  Coming from an entertainment background, we not only understood the technical aspects of HOW to control the new fixtures, but also WHY they should be controlled, to make the most of any venue, visually, says Collier. ....

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