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Shark Tank cash to go along with it. The outfit, which makes a product that dishes out diaper cream for parents trying to keep a hand on their little ones, is one of four featured on the January 22 episode of the ABC reality series. They are seeking some investment cash from the Sharks that could help grow even more, though they appeared to have already found some success with busy parents. The idea for the business came from founder and CEO Alina Kravchenko, who had a baby at age 23 in 2009 when the economy collapsed and was unable to find steady employment. As Kravchenko explained on the SwipenSnap website, she worked three odd jobs while pregnant and found it both physically and emotionally taxing. ....