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Most of the hotels struggling to catch up to pre-pandemic ADR can be found in major metropolitan markets like New York, San Francisco and Washington, D.C., while warm destinations like cities in Florida and Arizona have been able to hike prices to keep up with high demand. Average daily room rates in Miami saw the biggest jump compared with 2019 prices, up 44.7% to $225.14 the week of July 4. “We’re certainly very encouraged to see room rates climbing to this record levels during the holiday week and the summer,” Hoyt said. “It’s been a challenging year and a half in the hospitality industry in the U.S. … It’s an encouraging sign for operators who are trying to make up what they lost over the last year and a half.” ....
Hotel room prices: Hotels hit record average daily rate over July 4 azcentral.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from azcentral.com Daily Mail and Mail on Sunday newspapers.
Hotel operators face a deeper crisis as lockdowns turn a very bad year worse theglobeandmail.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from theglobeandmail.com Daily Mail and Mail on Sunday newspapers.