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984 Views It was a tussle of the titans as play professionals and toy fans around the globe celebrated the Toy Association’s 21st annual Toy of the Year Awards this weekend, with both Mattel and LEGO emerging with four award wins each. This year’s online event peeled back the curtain on what is normally an industry-exclusive ceremony held in New York City, allowing play enthusiasts from around the world to witness an all-virtual ceremony of the awards labelled as ‘the Oscars of the toy industry.’ During the livestream, viewers witnessed the overall Toy of the Year Award go to Hasbro’s Star Wars: The Child Animatronic Edition Toy, a product that also scooped Innovative Toy of the Year, as well as watch global toy makers Mattel and LEGO score no fewer than four award wins a piece. ....
692 Views Pokemon, Super Mario, Star Wars The Mandalorian, and PAW Patrol are just some of the leading children’s brands to have won big this weekend when the annual Toy of the Year awards hosted an all-virtual event to reveal its winners. A tussle of the titans ensued as the awards – recognised as the ‘Oscars of the toy industry’ – watched global toy makers LEGO and Mattel emerge with no fewer than four award wins each, with the likes of LEGO’s Super Mario play-sets and Mattel’s The Mandalorian The Child Plush thrust into the spotlight. License of the Year went to Disney for The Mandalorian, while the Pokemon Trading Card Game took home Game of the Year. Pre-school Toy of the Year was swept up by Spin Master and its PAW Patrol franchise, while Playmibile drove home at 88mph with the Vehicle of the Year award for its Back to the Future DeLorean play-set. ....
609 Views Mattel’s salute to the frontline key workers playing their role in helping the world fight the coronavirus pandemic have been paid recognition at this year’s all-virtual Toy of the Year Awards amid a triumphant sweep of four award category wins for the global toy maker. It was the firm’s own Fisher Price brand that took home the win in the Action Figure of the Year category during the live-streamed event over the weekend, as the industry recognised the success and the message behind its popular #ThankYouHeroes action figure line. Launched at the height of the pandemic last year, the #ThankYouHeroes action figure range pays homage to the real life super heroes that have each done their bit in the face of the crisis. As part of the company’s #PlayItForward campaign, proceeds from the sale of each action figure between April 29th 2020 and May 31st 2020 were donated directly to #FirstRespondersFirst, a fund dedicated to providing essential supplies, equi ....
Toy Association Announces 2021 Toy of the Year Award Winners Star Wars: The Child Animatronic Edition Toy (Hasbro) Crowned Toy of the Year Story Time Chess & The Original Spawn Action Figure and Comic Remastered (2020) Both Named People s Choice Winners News provided by Share this article Share this article NEW YORK, Feb. 12, 2021 /PRNewswire/ Play professionals and toy fans from around the globe gathered virtually today to honor the year s most outstanding playthings and inspiring individuals at The Toy Association s 21 This year s online event peeled back the curtain on what is normally an industry-exclusive ceremony held in New York City, so that worldwide play enthusiasts could witness toy history being made at the Oscars of the toy industry. ....
By Anna Lane, Reviewed Credit: Reviewed / Lisa Lawrence Recommendations are independently chosen by Reviewed’s editors. Purchases you make through our links may earn us a commission. Don t let the fact that Christmas is less than a week away send you into a panic spiral. Instead, make it an excuse to get your Holiday shopping underway especially since we have gift ideas for all the children on your list. Whether you re shopping for toddlers or teens, we ve found just the right items to bring them joy. Shopping for a baby? We ve got a whole separate list of ideas for them. ....